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李燕丽在《世界图书》1992年12期中介绍了美国为摆脱书业危机的一些具体做法: 1991年美国出版业陷入了困境之中,像整个国家一样,出版业正在自食多年来恣意挥霍、超支的苦果(发放贷款、滥印、过量生产缺乏现实市场的出版物)。电子技术也正在改变着出版物的生产、发行和推销方式,威胁着书刊作为信息唯一载体的地位。面对着危机,出版商、批发商、零售商们以改变经营之道来开拓新的市场:1991年美国各零售商都注重顾客的折扣卡,一般可得10～20％折扣;1991年11月芝加哥举办了
Li Yanli in the “World Book” in 1992 12 introduced the United States to get rid of the book crisis some of the specific practices: the publishing industry in 1991 in the United States into trouble, like the entire country, the publishing industry is self-reliant over the years squandered, overspending Of the bitter fruit (loans, overprinting, over-production of publications that lack a realistic market). Electronic technology is also changing the way publications are produced, distributed and marketed, threatening the status of books and magazines as the sole carrier of information. In the face of the crisis, publishers, wholesalers and retailers have opened up new markets by changing their business models. In 1991, retailers in the United States paid attention to customer discount cards and generally received 10% to 20% discount. In November 1991 Chicago was held