坚定信心发挥优势追求实效徐宏耀“广播过时、电台难办”。这是同行们常常发出的哀叹。我以为作为现代化大众传媒的广播，在与其它传媒的激烈竞争中，依然有自己的特长和不可替代性，在人们社会生活中显得越来越重要。问题在于广播工作者如何坚定信心、发挥优势、改革创新... Confidence in the advantages of the pursuit of effectiveness Xu Hongyao “Radio outdated, radio difficult.” This is often lamenting colleagues. I think that as a modern mass media broadcast, in the fierce competition with other media, it still has its own specialty and irreplaceability. It is becoming more and more important in people’s social life. The question is how broadcasters can strengthen their confidence, give full play to their advantages and reform innovations ...