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OTC是英文Over The Counter的缩写,在医药行业术语中特指非处方药。我国卫生部医政局对非处方药是这样定义的:OTC是消费者可不经过医生处方,直接从药房或药店购买的药品,而且是不在医疗专业人员的指导下就能安全使用的药品。1OTC品牌营销市场背景1.1OTC市场竞争格局1.1.1OTC市
OTC is an acronym for Over The Counter in English and refers specifically to over-the-counter medicines in the pharmaceutical industry jargon. The medical bureau of the Ministry of Health of China defines OTC drugs as such: OTC is a drug that consumers can buy directly from a pharmacy or pharmacy without going through a doctor’s prescription, and is safe to use without the guidance of a medical professional. 1OTC brand marketing background 1.1OTC market competition pattern 1.1.1OTC city