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中国金币总公司自成立以来,积极探索和遵循金币事业发展规律,不断提高产品质量、完善营销体制、改进各项服务,已经初步树立了中国金币的品牌形象,在业内有比较大的影响。但随着中国市场经济进程的日益深化,有近30年发展历史的中国金币行业,也将面临越来越严峻的考验。中国已加入世界贸易组织,国际市场竞争加剧,海外开发中国题材的金银币进入国内抢占市场份额。同时,国家黄金市场逐步放开,衍生产品市场同业竞争日益激烈,而国内金银币集藏群体依然较小。中国金币总公司
Since its establishment, China Gold Coin Corporation has actively explored and followed the law of development of the gold coin business, continuously improved product quality, perfected its marketing system and improved various services. It has initially established the brand image of the Chinese gold coin and has a relatively large impact in the industry. However, with the deepening of the market economy in China, the gold coin industry in China, which has a history of nearly 30 years, will also face more and more severe tests. China has acceded to the World Trade Organization and the competition in the international market is aggravating. The gold and silver coins that are devoted to developing China in overseas markets enter the domestic market to seize market share. In the meantime, the national gold market has been gradually liberalized and the competition in the derivatives market has become more and more fierce. However, the collection of domestic gold, silver and silver coins remains relatively small. China Gold Coin Corporation