网上营销,几年前还鲜为人知,如今已成为企业营销战略中不可忽视的决策要素。随着科技的不断进步,消费者身份的逐渐国际化,全球经济一体化,竞争无国界化,进入网上营销,将是我国企业溶入世界经济大潮的一条捷径,同时也是一个千载难逢的契机。许多企业负责人已明确地认识到进入因特网对自身经营与发 Online marketing, a few years ago little-known, has now become a marketing strategy can not be ignored in the decision-making elements. With the continuous advancement of science and technology, the internationalization of consumers, the globalization of the global economy, the lack of competition and the entry into online marketing will be a shortcut for our country’s enterprises to dissolve into the global economic tide. At the same time, it is also a golden opportunity. Many business executives have clearly realized that entering the Internet for their own business and development