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在高露洁、佳洁士和中华三大品牌稳占三分之二市场份额的超级垄断状态下,一个新生品牌在资源极其有限的情况下获得了突破。这个案例告诉我们:即使在超垄断格局下仍能找到成功的可能,实现以小博大。
Under the super-monopoly state of Colgate, Crest and China, which have three-thirds of the market share, a new-born brand made a breakthrough with extremely limited resources. This case tells us: Even in the ultra-monopoly situation can still find the possibility of success, to achieve a small gain.