近年来,内蒙古自治区致力于深化文化体制改革、建设民族文化强区,文化事业得到了长足的发展。其中,各类“文化节”、“艺术节”活动已经成为全区各盟市树立城市形象、提升城市文化品位以及丰富当地人民群众文化生活、促进地方经济发展的重要载体。文化节庆活动的开展,一方面加强了城市建设,促进了文化交流,提高了当地文化软实力;另一方面,以“做大文化品牌, In recent years, Inner Mongolia Autonomous Region has devoted itself to deepening the reform of the cultural system and building a strong national culture, and has made great strides in its cultural undertakings. Among them, all kinds of ”Cultural Festival“, ”Arts Festival“ activities have become an important carrier of establishing a city image, promoting urban cultural taste, enriching local people’s cultural life and promoting local economic development among all the cities in the region. Cultural festival activities, on the one hand to strengthen the city construction, and promote cultural exchanges, improve the local cultural soft power; the other hand, to ”bigger cultural brand,