影视文化因其直观形象性和丰富多彩的内容及其色彩鲜艳的画面使它对青少年的影响越来越大。怎样吸取精华,剔除糟粕,充分发挥其教育作用是我们面对的一个迫切的现实课题。本文从道德行为的角度来探讨影视文化对当代大学生产生的积极影响和消极影响,并且积极寻找解决途径。 Because of its visual image and rich and colorful content and its vivid images, film and television culture makes it more and more influential to teenagers. How to learn the essence, eliminate dross and give full play to its educational role is an urgent and realistic issue that we face. This article discusses the positive and negative impact of film and television culture on contemporary college students from the perspective of moral behavior and actively seeks solutions.