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在体验经济的时代背景下,本文以作为世界文化遗产之一的颐和园为对象,从旅游者体验的视角出发,在梳理旅游体验质量影响要素的基础上,采用半结构式的访谈方法,采用问卷调查和现场访谈相结合的方式,从旅游的六要素“食住行游购娱”的角度,根据颐和园的特征,结合环境体验、设施与服务体验、活动体验三个方面提出游客体验质量的提升对策,以改善颐和园旅游的现状。
Under the background of experiencing economy, the article regards the Summer Palace, one of the world heritage sites, as an object, and from the perspective of the tourist experience, on the basis of combing elements of the quality of tourism experience, using semi-structured interviews and questionnaires And live interview, combining the characteristics of the Summer Palace with the experience of the environment, the facilities and service experience, and the experience of the activities from the perspective of the six elements of tourism Enhance measures to improve the status of Summer Palace tourism.