教育软件包括课程类软件和学习类软件。目前的教育软件市场存在的问题是：品种少，适用面窄。教育软件作为一种特殊的商品，它的开发和销售也应该与普通商品一样，首先是在市场调查的基础上进行市场细分，确定目标市场，然后根据不同的目标市场制定不同的营销策略。教育软件市场应细分为学龄前儿童市场、中小学生市场、大学生市场、成年人市场和老年人市场，并提出了教育软件的营销策略。 Educational software includes courseware and learning software. The current educational software market problems are: less variety, the application is narrow. Educational software, as a special commodity, should be developed and sold in the same way as ordinary commodities. The first is to conduct market segmentation on the basis of market research, determine the target market, and then formulate different marketing strategies according to different target markets. Education software market should be divided into preschool market, primary and secondary market, college students market, adult market and the elderly market, and put forward the education software marketing strategy.