随着国内信用卡市场竞争的日益激烈,各商业银行开始进一步细分与拓展目标群体,于是具有良好素质和拓展潜力并容易接受新生事物的大学生成为了各银行的重要目标人群。但大学生信用卡市场在不断发展的过程中出现了诸多问题,如何解决并寻找新的利润空间成了各大银行不断探讨的重点。 With the increasingly fierce competition in the domestic credit card market, commercial banks have begun to further segment and expand the target groups. Therefore, university students with good qualifications and potential for expansion and easy acceptance of new things have become important targets for banks. However, there are many problems in the process of continuous development of college student credit card market. How to solve and find new profit margins has become the focus of continuous discussion among major banks.