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本文认为,电视文化产品具有典型的消费文化产品的特征。经济权力与电视媒介的有机结合,使电视从业者和电视观众都发生了某种程度的畸变。本文以《开心辞典》、《幸运52》为例,分析了电视节目参与制造消费意识形态的方式和机制,揭示了消费意识形态侵入人心的现实。
This paper argues that TV culture products have the characteristics of typical consumer culture products. The combination of economic power with the television media has distorted television practitioners and television viewers to some extent. Taking “Happy Dictionary” and “Lucky 52” as an example, this paper analyzes the ways and mechanisms for TV programs to participate in manufacturing ideology of consumption and reveals the reality that consumption ideology invades the people.