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“双十一,你淘了吗?”成为前一阶段炙手可热的话题。的确,2012年阿里巴巴“双十一”购物狂欢节,191亿的单日销售额,不仅让我们,更让全世界的人们为之震撼。电商在当前世界经济增长形势依然严峻、外需放缓,中国内部结构性通货膨胀、消费倾向低迷的情况下,通过线上市场交易额的发展,带动了整个社会内需的发展,使得中国“内需不振”成为伪命题。企业开展电子商务能够有效地降低成本,这使得线上市场的商品相比线下更具价格优势。在这样的背景下,消费者纷纷将在线下未释放的购买力投入线上“淘宝”便不足为奇。
“Double eleven, Amoy you?” Become a hot topic of the previous stage. Indeed, 2012 Alibaba “double eleven ” shopping carnival, 19.1 billion single-day sales, not only for us, let the world’s people shocked. With the current economic growth in the world still grim, the slowdown in external demand, the structural inflation in China and the sluggish consumption tendencies, the development of domestic demand through the online market has driven the development of domestic demand. As a result, Sluggish domestic demand “became a false proposition. Enterprises to carry out e-commerce can effectively reduce costs, which makes the online market is more price advantage over the line. In this context, it is not surprising that consumers have put online the unbuckled purchasing power online ”Taobao".