中国广告两赴戛纳,两次空回。好在这次满怀爱国激情的国人反而冷静了许多。所以广告人也没必要像国足那样挥泪喊声:“再爱我一次!”正如广告节评委迈克尔·康拉德先生所说:“你们先别考虑拿奖。尽力立足于本土,用最富想象力的广告为本国的产品树立声誉,并且带来销售量。这样去做,才能真正提高广告的水平。” Chinese advertisements went to Cannes and returned to China twice. Fortunately, the people with patriotic passions have calmed down a lot. Therefore, advertisers do not have to tear their tears like the National Football Club: “Love me again!” As the judge of the Festival Festival, Mr. Michael Conrad said: “You don’t think about winning prizes. Try your best to be local. We use the most imaginative advertising to build our reputation for our products and bring in sales. In order to do this, we can really improve the level of advertising.”