论文部分内容阅读
本文对体育营销在中国的发展现状进行研究,从体育赞助、体育明星代言和体育特许经营等方面对我国体育营销模式在发展过程中存在的问题进行了分析,并结合注意力经济的时代背景提出了发展我国体育营销的对策。
This paper studies the current situation of sports marketing in China, analyzes the problems existing in the development of sports marketing model in China from the aspects of sports sponsorship, sports celebrity endorsements and sports franchising, and puts forward the suggestions based on the background of attention economy The Countermeasures of Developing Sports Marketing in China.