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在线旅行产品同时具备旅行产品和网络商品的双重属性,因此,顾客购买在线旅行产品的满意度受到多种因素的影响。综合研究网络购物满意度和旅游产品顾客满意度的文献,可以更为全面地发现在线旅行产品的特征,理解影响在线旅行产品顾客满意度的众多因素,帮助在线旅行企业更好地设计产品、提供服务,最终获得更高的顾客忠诚度。
Online travel products have both the dual attributes of travel products and online goods, so the satisfaction of customers purchasing online travel products is affected by many factors. A comprehensive study of online shopping satisfaction and customer satisfaction of travel products literature can more fully identify the characteristics of online travel products, understanding the impact of online travel products, many factors that customer satisfaction, to help online travel business better product design, provide Service, and ultimately get higher customer loyalty.