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当流量红利褪去,淘品牌们亦面临该何去何从的现实,资本显然是助推器。最近一段时间以来,服饰品牌裂帛可谓身处舆论浪尖。6月18日,在京东年内大促的最重要时点,它于微博发文直斥京东锁死其网店后台操作,导致销售超卖利益受损,因此决定关闭京东旗舰店,一时令自6月初起就有传“猫狗”大战,各品牌必须得二选一站队的说法甚嚣尘上。第二天,几乎又是在同样的下午七点左右,七格格服饰亦发表微博声援裂帛,并表示也要退出京东平台,再令舆论空前高涨。
When the traffic dividend faded Amoy brands are also faced with the reality of where to go, the capital is obviously a booster. Recently, apparel brand Libo silk can be described as living in the wave of public opinion. June 18, the most important point in the promotion during the year in Jingdong, it microblogging denounced Jingdong lock its online store backstage operation, resulting in damage to the sale of oversold interests, it decided to close Jingdong flagship store, a seasonal since From early June, there have been rumors of “cats and dogs,” and the brands must have a second choice. The next day, almost the same afternoon at about 7:00, seven princess costumes also published Weibo support Libo silk, and said they also have to exit the platform Jingdong, then the unprecedented soaring public opinion.