１９９９年年底以来，有三件事对我国广播影视事业的改革发展提出了严峻的挑战，也提供了思考、借鉴的难得机遇。１９９９年１１月，中美就中国加入ＷＴＯ达成协议，为中国在今年加入ＷＴＯ扫清了一大障碍。美国等西方国家所以希望中国加入ＷＴＯ，无疑是看中了拥有１２亿多人 Since the end of 1999, there have been three major challenges posed to the reform and development of China’s radio, film and television industry, as well as providing rare opportunities for thinking and reference. In November 1999, China and the United States reached an agreement on China’s accession to the WTO, clearing a major obstacle for China’s accession to the WTO this year. Therefore, the United States and other western countries hope China will accede to the WTO undoubtedly have a fancy of more than 1.2 billion people