企业文化是20世纪80年代由西方引入中国的,最初动机是借用这种理论来加强和改进企业思想政治工作。事实上,企业文化在西方是一种企业管理理论和方法。在实践中,人们往往以企业形象战略(CIS)的实施为遵循,由此当企业完成了视觉识别、理念识别和行为识别之后, Corporate culture was introduced into China from the West in the 1980s. The initial motivation was to borrow this theory to strengthen and improve the ideological and political work in enterprises. In fact, corporate culture in the West is a theory and method of business management. In practice, people tend to follow the implementation of the corporate image strategy (CIS), so that when the enterprise has completed the visual recognition, concept recognition and behavior recognition,