企业文化创新,就是以提高企业文化绩效为目标的企业文化的重构或重塑的活动和过程。本文从四个方面论述了企业文化创新的策略:正确对侍中华民族传统文化;正确对待中国传统企业文化;正确对待外来的西方文化;建设有中国特色的企业文化。 Corporate culture innovation, is to enhance the corporate culture and performance-oriented corporate culture reconstruction or remodeling activities and processes. This article discusses the four aspects of corporate culture innovation strategy: the correct paternity of Chinese traditional culture; the correct treatment of Chinese traditional corporate culture; correct treatment of foreign Western culture; building a corporate culture with Chinese characteristics.