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当代的消费观念需要产品拥有特色化的包装,这样才能从视觉上打动消费者,诱使消费者对产品进行深层次的认同。包装从传统形象中汲取素材,可以彰显其内在的文化品质。民间剪纸是最具生命力的民间艺术形式,拥有深厚的根基性和广泛的传播性。将剪纸引入现代商业包装,不仅可以给包装带来结构上的创新,更能使包装在装饰层面别开生面,最终体现包装的精神化诉求。所以,包装从来不只满足视觉上的观看,它始终在追求一种文化内涵,以实现它的民族化与世界化。
The concept of contemporary consumption requires the product has a unique packaging, so as to impress consumers visually and induce consumers to deeply identify the products. Packaging draws from the traditional image of the material, can demonstrate its inherent cultural quality. Folk paper-cut is the most viable folk art form, with deep roots and extensive dissemination. The paper-cut into the modern commercial packaging, not only to bring structural innovation to the packaging, but also make the packaging at the decorative level do not face it, the final manifestation of the packaging of the spiritual appeal. Therefore, the packaging has never been to meet the visual viewing, it is always in the pursuit of a cultural connotation, in order to achieve its nationalization and globalization.