政工人员是政治工作的领导者、发起者,传媒企业思想政治工作的推动这,政工人员自身素质的高低直接决定了工作的质量和水准。因而其自身的修养在思想政治工作中起着十分重要的作用,思想政治工作者代表着政策和党的形象,要求传媒企业政工师要有良好的政治素质。 Political workers are the leaders of political work, sponsors and media companies, which push the ideological and political work. The quality of political work personnel directly determines the quality and standard of work. Therefore, self-cultivation plays a very important role in ideological and political work. Ideological and political workers represent the policy and the image of the party and require the media workers to have good political qualifications.