随着互联网金融的日渐升温,给商业银行的发展带来了巨大的冲击与挑战,因而商业银行如何应对互联网金融的冲击成为了学术界研究的热点。本文将在充分了解众学者对商业银行应对策略的基础上,根据我国现目前商业银行营销观念薄弱的现实情况,受长尾效应启发,认为从商业银行营销管理的角度为商业银行提供一个应对互联网金融冲击的策略—培育顾客依赖或许是一个不错的选择。为了了解从商业银行营销管理的角度为其提供一个应对互联网金融冲击的策略—培 With the increase of Internet finance, it has brought great impact and challenge to the development of commercial banks. Therefore, how commercial banks deal with the impact of Internet finance has become a hot research field in academia. This article will fully understand the public scholars on the coping strategies of commercial banks, based on China’s current commercial banks are weak marketing concept, inspired by the long tail effect, that the commercial bank marketing management point of view for commercial banks to provide a response to the Internet Strategy for Financial Impact - Fostering customer dependence may be a good choice. In order to understand the strategy of coping with the financial impact of the Internet from the perspective of commercial bank marketing management