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由于农民受教育程度及消费水平不同等因素的影响,农民对农资产品质量的鉴别能力低,对品牌的识别能力弱,这使得农资行业品牌辐射能力有限,有较强的区域性,同一品牌的产品在相邻的两个县可能有很大差异。此外农业生产特点决定了农资产品销售季节性强,受此影响,企业持续维护市场的成本越来越高。同时,很多经销商的终端推广和服务意识弱、行动力差,这使得
Due to the different levels of education and consumption of peasants, peasants have a low ability of identifying agricultural products and products, and weak recognition of brands. This makes the brands of agriculture and agro-industries limited in radiation capability and has strong regional and same Branded products may vary widely in two neighboring counties. In addition, the characteristics of agricultural production determine the seasonal sales of agricultural products, affected by this, companies continue to maintain the cost of the market is getting higher and higher. At the same time, many dealers terminal promotion and service awareness is weak, poor mobility, which makes