中国社会科学院新闻与传播研究所研究员陈力丹撰写的专著《舆论学———舆论导向研究》一书 ,由中国广播电视出版社于 1 999年 7月出版。本书论述了舆论的发展历史及不同学派的观点 ,讨论了构成舆论的八要素、舆论的形成和形态、舆论与大众传播媒介的互动关系、受众接受不同类 Chinese Academy of Social Sciences Institute of Journalism and Communication researcher Chen Li-dan authored the monograph “public opinion --- media-oriented research,” a book by the China Radio and Television Press in July 1999 published. This book discusses the history of the development of public opinion and the views of different schools of thought, discusses the eight elements that constitute public opinion, the formation and form of public opinion, the interaction between public opinion and the mass media, the audience to accept different categories