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在上层政治关系“破冰”前,丰田不能在此坐以待毙。饱受政治敏感事件“折磨”的丰田汽车如何拉近与中国消费者距离?“去年11月,我和家人到非洲一个海岛度假。走在路上,当地的导游指着一个卖家电的摊位对我说:‘这都是中国的。’我回应他:‘不对,除了海尔、海信,剩下几个都是日本的品牌。’他摇了摇头说:‘都是中国制造的’。”以上是11月22日,丰田汽车(中国)投资有限公司执行副总经理董长征在接受《汽车商业评论》采访时,解释“中国丰田”概念推出前后历程时所讲述的故事,他认为“在中国生产的丰田汽车所彰显的生命力就应该属于中国”。
Toyota can not sit still in front of the top political relations such as “breaking the ice.” How could Toyota, a politically sensitive and “tormented” company, narrow its distance with Chinese consumers? “Last November, my family and I went to an island in Africa for vacation. Walking down the road, the local tour guide pointed to a sellers The booth said to me: ’This is all China.’ I responded to him: ’No, except for Haier and Hisense, the remaining brands are all Japanese.’ ”He shook his head and said,“ Made in China. ” “The above is November 22, Toyota Motor Corporation (China) Investment Co., Ltd. Executive Vice President Dong Changzheng in the” Automotive Business Review “interview, explain the” China Toyota “concept introduced before and after the story of the story, He believes that ”the vitality demonstrated by Toyota Motor in China should belong to China."