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“自2013年互联网电视这一概念被引爆之后,行业发展一度非常迅猛。而经过2014年产业链的重组与洗牌之后,在2015年迎来又一发展机遇。目前,互联网电视广告运营模式的发展,成为行业的焦点。”随着互联网电视终端的普及,互联网电视用户数及月活用户持续增长,而其良性的商业模式也在逐步形成中。在中国在线视频行业,相比PC端和移动端,电视屏幕具有很高的用户变现价值,正因如此,互联网电视这一市场也被越来越多的资本和企业所看好。BAT等互联网企业与电视机厂商圈地式的进行
“The industry has been very fast since the concept of Internet TV was detonated in 2013. After restructuring and reshuffle of the industrial chain in 2014 ushered in yet another opportunity for development in 2015. At present, the operation mode of Internet TV advertising The development of the industry has become the focus of the industry. ”With the popularity of Internet TV terminals, the number of Internet TV users and monthly live users continue to grow, and its benign business model is also gradually taking shape. In China’s online video industry, TV screens have a high realized value of users compared to PC terminals and mobile terminals. As a result, the Internet TV market is also favored by more and more capital and enterprises. BAT and other Internet companies and television manufacturers Rodeo-style conduct