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随着科学技术的发展,各种新媒体迅速崛起,尤其是互联网,给电视行业带来了十分巨大的冲击。在这种现况下,中国电视行业如何自救、如何发展、如何在同一领域保持领先优势已经成为了传媒界亟待解决的问题。本文通过分析目前新媒体的表现类型,对新媒体的崛起对中国电视行业的影响进行深入探讨,并提出相应的解决对策,希望为电视媒体行业提供相关参考意见。
With the development of science and technology, the rapid rise of various new media, especially the Internet, has brought a tremendous impact on the television industry. Under such circumstances, how the Chinese TV industry can help itself and how to develop itself and how to maintain its leading position in the same field has become a pressing issue for the media. By analyzing the current performance types of new media, this paper explores the impact of the rise of new media on China’s TV industry and puts forward corresponding solutions. It hopes to provide relevant opinions for the TV media industry.