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舆情危机是各种组织(企业、政府)或个人因为媒体负面新闻导致的危机。如果处理不好,就有可能产生严重的后果,企业因此倒闭破产、政府因此发生信任危机,个人因此身败名裂的事也屡见不鲜。企业开门经营,和各色人等打交道,再精细的管理也难免会有疏漏,出点状况,引来媒体关注,这是很正常的事情,大可不必因此自乱阵脚。舆情危机的性质危机管理,首先要分清危机的性质,具体要弄清什么是系统性危机和非系统性危机,然后对症下药,把危机带来的危害降低到最低程度。
The public opinion crisis is a crisis caused by negative news of the media by various organizations (enterprises, governments) or individuals. If not handled properly, it could have serious consequences. As a result, the enterprises went bankrupt and went bankrupt. As a result, the government suffered from a crisis of trust and personal disgrace was not uncommon. Enterprises open the door to operate, and all kinds of people deal with, and then fine management will inevitably be omissions, a little out of the situation, drew media attention, this is a normal thing, need not be confused. The nature of the crisis of public opinion crisis management, we must first distinguish the nature of the crisis, specifically to find out what is a systemic crisis and non-systemic crisis, and then the right medicine, the crisis brought harm to a minimum.