品牌不仅是一个企业经济实力和市场信誉的集中反映,拥有知名品牌的多少,还是一个国家综合实力的象征,是一个民族整体素质的体现。今天的中国,已经跃居全球第二大经济体、第一货物贸易大国、第二对外投资大国。但还是个品牌弱国,在世界品牌价值100强中只有2个,在“世界品牌500强”中虽占据36席,但排名都比较靠后。自主品牌建设明显滞后于经济发展水平。加快培育我国的国际知名 The brand is not only a concentrated reflection of the economic strength and market reputation of an enterprise, but also a symbol of the overall strength of a country with many well-known brands and an embodiment of the overall national quality. Today, China has leapt to the second largest economy in the world, the largest commodity trade power and the second largest foreign investment country. However, it is still a brand weak country, with only two of the top 100 brands in the world and 36 seats in the “Top 500 Brands of the World”, but the rankings are relatively backward. Independent brand construction lags far behind the level of economic development. Accelerate the cultivation of our country’s international reputation