一、当前我国消费市场的特点近年来，我国社会总供给和总需求趋于平衡，需求增长大体适度，商品市场供应充足。但在居民消费方面，结构性矛盾较为突出，工业消费品供大于求，消费市场开拓不足。（1）消费总量保持增长，消费结构存在矛盾。1995年，居民消费额达到27839亿元，勺 I. Characteristics of China’s Consumer Market In recent years, China’s total social supply and total demand have tended to balance. Demand growth has generally been modest, and the supply of commodities has been abundant. However, in terms of household consumption, the structural contradictions are more prominent. Industrial consumer goods oversupply and the consumer market is underdeveloped. (1) The total consumption keeps growing and the consumption structure has contradictions. In 1995, the residents’ consumption reached 2.7893 trillion yuan