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通过对营销安全的内涵和营销作业中危险源介绍,分析了影响营销安全的主要因素,并总结了几点应对策略,为提高营销安全风险的识别度和预警防范能力提供了有效的建议。
By introducing the connotation of marketing safety and the introduction of dangerous sources in marketing operation, the paper analyzes the main factors affecting marketing safety and summarizes some coping strategies, which provides effective suggestions for improving the recognition of marketing safety risks and the ability of early warning and prevention.