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一、多家联营带来市场混乱,虚假广告导致各方查处87年851专利发明人杨振华下海创办振华851生物工程总公司,并注册了“杨振华”商标,从87年到89年,振华851总公司先后与全国6家企业签订合同,联合生产851口服液,由于合同未对各家市场作统一的划分导致全国性价格、广告、销售渠道、促销手段等方面的混乱。90年6月振华851公司与正大集团合资成立正大振华851公司之后,所生产的杨振华牌851获得十一届亚运会指定产品的称号,一家广告,大家受益,随后中央电视台黄金时间“杨振华851”广告的播出,客观上使851市场争夺战更趋自热化。虽然联营合同未出让“杨振华”商标使用权,但大多联营企业在地方广告中都利用发明人杨振华与合资的正大振华公司商标“杨振华”相同的空子,打“杨振华851”的招牌,在包装上也完全模仿振华
1. Several joint ventures brought chaos to the market. False advertising led the parties to investigate and punish 851 patent inventor Yang Zhenhua, who founded Xi’an Zhenhua 851 Bioengineering General Company in 87 years, and registered the trademark of “Yang Zhenhua” from 87 to 89 years. Zhenhua 851 Corporation has signed contracts with 6 companies across the country to jointly produce 851 oral liquids. Due to the lack of a unified division of the various markets, the contract resulted in confusion of national prices, advertisements, sales channels, and promotion methods. After Zhenhua 851 Company and Zhengda Group established Zhengda Zhenhua 851 Co., Ltd. in June of 1990, the Yang Zhenhua 851 produced by the company won the title of the designated product of the 11th Asian Games. An advertisement benefited everyone, and then CCTV’s prime time was “ Yang Zhenhua 851 ” advertising broadcast, objectively making the 851 market battle more self-heating. Although the joint venture contract did not sell the “Yang Zhenhua” trademark, most of the joint ventures used the inventor Yang Zhenhua and the Zhengda Zhenhua company’s trademark “Yang Zhenhua” in the local advertisement to use the same loophole as “Yang Zhenhua”. "The signboard also completely imitates Zhenhua on the packaging.