品牌是企业的一张名片。企业在现代市场活动中,通过品牌建设,承载、传递企业哲学、企业价值观、企业精神、企业目标、企业形象、企业制度、企业管理、企业道德、企业素质、企业秩序等,宣传企业的良好形象,提高企业的社会公信力、知名度。因此,一流企业做品牌,二流企业做产品,三流企业做营销。海南矿业是在传承老国企发展建设的基础上、经改制而成立的混合所有制企业,本文就海南矿业品牌建设的现状及思路提出一些肤浅的认识。 Brand is a business card. Enterprises in the modern market activities, through brand building, carrying, passing corporate philosophy, corporate values, entrepreneurial spirit, corporate goals, corporate image, business system, business management, corporate ethics, corporate quality, corporate image, promote a good corporate image , Improve corporate social credibility, visibility. Therefore, the first-class enterprises do brand, second-rate products to do business, third-rate marketing companies do. Based on the inheritance and development of old state-owned enterprises, Hainan Mining is a mixed-ownership enterprise established through reorganization. This paper presents some superficial understandings on the status quo and thinking of Hainan mining brand building.