本文针对英国社会的热点事件——首相大选,以实证为依据,从专业角度分析了竞选策略及新闻策划在这次重大社会事件中所起的作用。进而得出结论,成功的竞选策略和新闻策划手段能够大大增强社会影响力和媒体的传播力,而媒体凭借其强大的社会舆论导向作用甚至可以在很大程度上左右国家命运。 This article aims at the hot issue of British society - Prime Minister Election, based on empirical evidence, from a professional point of view of the campaign strategy and news planning in this major social event played a role. And then concluded that the successful campaign strategy and news planning tools can greatly enhance the social influence and the media’s communication ability, and the media, by virtue of its strong role of public opinion, can even affect the fate of the country to a large extent.