加入世贸组织,对我国新闻出版广播影视业来说,既是机遇也是挑战。我国承诺开放发行业、广告业和互联网服务等领域,逐步加大国外电影、杂志、娱乐产品进入中国的数量,这无疑对我国传媒业造成直接的冲击。我固媒体的生存环境将发生很大的变化,在新的形势下,媒体必须进行改 Accession to the WTO is not only an opportunity but also a challenge for the press, broadcasting, film and television industry in our country. My country promises to open up the realm of the publishing industry, the advertising industry and the Internet service and gradually increase the number of foreign films, magazines and entertainment products entering China. This undoubtedly has a direct impact on the media industry in our country. The living environment of our solid media will change a lot. Under the new situation, the media must change