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2013年,在车载多媒体领域发展的沸沸扬扬之际,深圳杰成电子一直保持着稳健的发展势头,岁末年终,杰成如何看待2013年市场下的潜流,为此,本刊就若干行业问题及企业发展专访了深圳市杰成电子有限公司总经理李海征。谈及对今年市场的整体观感,李总认为,尽管今年大厂、小厂的出货价都有调整,甚至个别小厂家的出货价已经非常非常低,因此,从量能上看,2013年比2012年会有明显增长,但产品的整体利润下滑后(特别是4S店渠道降价幅度较大),车载多媒体领域企业的盈利能力普遍没有显著增长,这是这几年行业发展的一个重要特征。而2013年行业发展的很多细微变化都是基于这个前提。他说:“相对小厂家船小好调头的优势,2013年大厂家比较难受,原因很简单,面对价格竞争,有一定市场品牌和口碑的大厂,不敢轻易降低硬件成本,只能依靠规模取胜。”
In 2013, when the upsurge in the field of car multimedia was on the rise, Shenzhen Jiecheng Electronics has maintained a steady momentum of development. As of the year-end, how did Jiecheng view the under-flow in the market in 2013? For this reason, Enterprise Development interview with Shenzhen Jie Cheng Electronics Co., Ltd. General Manager Li Hai Zheng. Turning to the overall perception of the market this year, Mr. Lee believes that although the shipping prices of big factories and small factories have been adjusted this year, and even the shipping prices of individual small factories have been very, very low, the total output of 2013 Year than 2012 will have significant growth, but the overall profit decline (especially the 4S shop channel price cuts larger), the profitability of car multimedia business generally no significant growth, which is an important industry in recent years feature. In 2013, many minor changes in the industry are based on this premise. He said: “Relatively small manufacturers ship small U-turn the advantage of big manufacturers in 2013 more uncomfortable, the reason is very simple, in the face of price competition, there is a certain market brand and reputation of the manufacturers, can not easily reduce the hardware costs, only Rely on the scale to win. ”