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根据国内建筑钢结构行业发展现状,结合不同发展模式中企业的经营特点,探讨了各类建筑钢结构企业在不同发展阶段其营销管理模式的选择。
According to the current situation of the domestic construction steel structure industry and the characteristics of the enterprises in different development modes, this paper discusses the choices of marketing management modes of the various types of steel structure enterprises at different stages of development.