地方台节目在与省级和国家级电视节目的竞争中没有大的优势可言,但如果充分发掘本地人文资源,突出地方特色,同样可以取得成功。山西运城电视台戏曲综艺栏目《蒲乡红》历经两次改版,参与和观赏者越来越多,成为运城电视台的代表品牌,是地方电视栏目制作的成功范例。本文从节目制作、定位、经营三个角度进行研究,分析其作为地方精品电视栏目的本土化特征。 Local station shows do not have major advantages in competition with provincial and national television programs, but they can also be successful if they are fully tapped into local human resources and local features are highlighted. Shanxi Yuncheng television drama variety section “Puxiang red” after two revision, more and more participants and spectators, as Yuncheng television representative brand, is a successful example of the local television program. This article studies from three aspects of program production, positioning and management, and analyzes its localization as a local boutique TV section.