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弹幕视频的起源与演变对于大多数人而言并不明确,然而传播主体在利用弹幕视频互动时所表现的消除孤单、身份转换、追求新潮、游戏心理四大主要情感诉求却是显而易见。弹幕视频呈现出蓬勃发展的态势,这与它能满足传播主体的情感诉求密不可分。其之所以能够满足这些情感诉求,与社会心理学的“去抑制”现象及其本身的创新性功能息息相关。弹幕视频在未来的发展前景有待市场检验。
The origins and evolution of the Barrage video are not clear to most people. However, the four main emotional demands of the main actors in the use of barrage video interaction, such as elimination of loneliness, identity conversion, pursuit of fashion and game psychology, are obvious. Barrage video showing a booming trend, which is to meet the emotional appeal of the main communication is inseparable. The reason why it can satisfy these emotional demands is closely related to the phenomena of “de-inhibition” of social psychology and its own innovative functions. Barrage video in the future development prospects pending market test.