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面对体育文化传播中极易出现的异化现象,我们要积极倡导人文体育精神,让人们认识到体育文化的本质,从而实现对异化现象的遏制;同时要提高新闻工作者的专业素养,让体育传播实现良性循环,鼓励人们发扬体育精神,实现体育大众化传播的长远发展。大众媒介在体育运动发展中扮演着重要的传播角色,具有向大众传递赛事信息、点评热点赛事的功能,但是在实际操作过程中,往往为了追求一定的经济利益,传播虚假新闻、聚焦体育明星花边新闻,走上一条娱乐化体育新闻的异化之路。
In the face of the alienation phenomenon that is prone to occur in the dissemination of sports culture, we should actively promote the spirit of humanistic sports so that people can recognize the essence of sports culture so as to contain the alienation phenomenon. At the same time, it is necessary to raise the professionalism of journalists and make sports Spread to achieve a virtuous circle, encourage people to carry forward the spirit of sports, to achieve the spread of sports popular long-term development. Mass media plays an important role in the development of sports. It has the function of transmitting the information of the event to the public and commenting on the hot events. However, in practice, it is always necessary to disseminate false news and focus on sports stars in order to pursue certain economic benefits News, embarked on an alienated way of entertainment sports news.