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教育和电视是教育电视台的两个属性。从电视教育到教育电视的过程,就是中国教育电视台从教育教学机构向根植教育、服务教育的公共媒体转变的过程。教育电视台的改革发展既要尊重媒体发展规律,按照媒体建设的要求布局谋篇,又要立足教育、服务教育,坚守教育定位。同时,更要积极应对新形势新挑战,坚定不移地走改革发展之路,在教育新闻宣传、节目制作和教育电视产业等方面变革求新。正是在坚守和创新的对立统一中,中国教育电视事业才得以不断续写新的篇章。
Education and television are two attributes of educational television stations. The process of education from television to education and television is the process by which China Education Television changes from education and teaching institutions to public media rooted in education and service education. The reform and development of education and television stations should not only respect the law of media development, lay out articles according to the requirements of media construction, but also base their efforts on education, service education and their education orientation. At the same time, we must also actively respond to new challenges in the new situation and unswervingly follow the path of reform and development so as to make innovations in education and publicity, program production and education and television industries. It is in the unity of opposites of perseverance and innovation that China’s education and television undertaking can continue to write a new chapter.