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按“数码印刷在中国”调查报告的说法,2013、2014年数码快印行业在经历了近20年的发展后,总体市场发展势头强劲,但也逐渐进入调整期,数码印刷企业既有倒闭的,也有转行的。由此,多元化发展就成了萦绕在每位数码印企经营者的心头事。连锁、细分还是聚焦?述说数码印企的多元化扩张方式梳理国内数码印企发展历程,既有企业逐渐做大做强的成功案例,也有从此江湖匿迹的失败案例。数码印企多元化扩张方式大概有以下几种
According to the “Digital Printing in China” survey report, after the rapid development of the digital quick printing industry in 2013 and 2014, which experienced nearly 20 years of development, the overall market development momentum is strong, but it has gradually entered the adjustment period. Digital printing companies have both Closed, but also changed. As a result, diversified development has become a preoccupation with every digital printing company operator. Chain, subdivision or focus The digital printing company’s diversified expansion approach is used to sort out the development history of domestic digital printing enterprises. There are successful cases in which companies have gradually become bigger and stronger, and there have been failure cases in which rivers and lakes disappeared. Digital printing companies diversified expansion methods are probably the following