论文部分内容阅读
遵照上级领导的辛旨示精神,结合“八五”上海汽车工业发展规划,我们上海汽车工业供销公司组织营销人员一行4人自4月28日至5月30日在德国大众汽车股份公司,接受为期一个月的营销培训和学习考察。时间虽然不长,但在实地参观了大众公司主要生产厂、经销网点、中转分流和售后维修服务站等后,大开了眼界,国际汽车工业大生产、大流通的宏伟气势,增强了我们借鉴国外先进营销手段和方法、搞好上海汽车工业营销工作的决心。一德国是世界汽车生产大国之一。1991年时大约有80万汽车工人,小汽车年产量468万辆,其中220
In accordance with the spirit of Xinziding indicated by the superior leaders and in combination with the plan for the development of the automobile industry in Shanghai during the “Eighth Five-Year Plan” period, Shanghai Automotive Industry Supply and Marketing Organization organized a marketer of 4 people to take part in the Volkswagen AG in Germany from April 28 to May 30 One-month marketing training and study tour. Although the time was not long, after visiting the major production plants, distribution outlets, diversion outlets and after-sales service stations of Volkswagen Company on the field, the Group opened its eyes to the magnificent momentum of large-scale production and circulation of the international automobile industry and enhanced our reference. Foreign advanced marketing methods and methods, do a good job in Shanghai Automotive Industry Marketing determination. A Germany is one of the world’s largest automobile manufacturers. In 1991, there were about 800,000 auto workers and the annual production of cars was 4.68 million, of which 220 were