论文部分内容阅读
在当下的电视领域,在媒介融合进程中,区域性媒体遭遇到体制障碍、融合技术创新瓶颈、融合人才短缺等多方面的问题。在此大背景下,扬州电视台连续多年的收视份额占据扬州地区半壁江山,名列全国城市台第一;新闻报道、电视文艺节目的创新创优成果继续位居全省前列;广告创收逆势飞扬,保持了良好的发展势头。扬州电视台在融合报道方面的坚守和创新,对于其他城市台具有一定的借鉴意义。
In the current field of television, in the process of media integration, regional media have encountered many problems such as institutional barriers, bottlenecks in technological innovation, and the integration of talent shortage. In this background, the television station in Yangzhou has enjoyed a continuous share of viewing for many years, accounting for half of that of Yangzhou. It ranks first among all the cities in the country. In the news, the achievements in innovation and excellence in television and literature programs continue to rank among the top in the province. Maintained a good momentum of development. Yangzhou television station in the coverage of convergence and innovation, for other cities have a certain reference platform.