名牌是用来代表某个产品或服务的名称、标志、符号等内容的集合体。优良的产品配上响亮的产品名称是产品走向市场,树立产品形象和企业形象的重要一步。企业要在激烈的市场竞争中站稳脚跟,不断发展壮大自己,就要扎扎实实、坚持不懈地过好“六关”。认识关。认识是行动的先导。只有对名牌战略的认识过关了,才能高度重视并全力以赴地实施名牌战略。许多知名企业的发展都证明:名牌是企业走向市场的通行证,是企业发展的特殊生产力。一个名牌可以创造一个企业的辉煌,领导某个消费领域的潮流。因此,每个企业必须牢固树立名牌就是竞争力的观念,把名牌视为企业发展的命脉,不断增强品牌意识,从企业发展之初开始,就应该结合企业的发展实际,对企业如何实施名牌战略进行深入研究,制定实施规划,确立争创名牌的门标,并为之努力奋斗。创新关。对于企业而言,名牌的发展过程就足一个不断创新的过程,谁创造了叫得响的品牌,谁就拥有了市场竞争的主动权。 A name tag is a collection of names, logos, symbols, etc. used to represent a product or service. A good product coupled with a loud product name is an important step for the product to reach the market and establish a product image and corporate image. In order to gain a firm foothold in the fierce market competition and continue to grow and grow, enterprises must solidly and persistently do a good job of “six-fold”. Knowledge of customs. Cognition is the precursor to action. Only by knowing the brand strategy, can we attach great importance to and implement the brand strategy vigorously. The development of many well-known companies has proved that brand-name is the pass for companies to go to the market, and is the special productivity of the company’s development. A brand name can create the glory of a company and lead the trend of a consumer field. Therefore, each company must firmly establish the concept of brand name and competitiveness, consider brand name as the lifeblood of enterprise development, and constantly enhance brand awareness. From the beginning of enterprise development, it should combine the actual development of the company and how the company implements the brand strategy. Conduct in-depth studies, formulate implementation plans, and establish a goal for creating brand names, and work hard for them. Innovation off. For companies, the development process of brand names is a process of constant innovation. Whoever creates a brand that is well-known, will have the initiative to compete in the market.