论文部分内容阅读
随着我国的经济发展和社会进步,休闲旅游正在成为一种生活方式,全国各地举办的休闲旅游活动好戏连台、精彩纷呈,一项休闲旅游活动的成功与否,策划设计和实施至关重要。本文以好客山东休闲汇为例,主要研究休闲旅游主题活动的主题设计与推广,对于指导各类休闲旅游活动的研发与“投产”具有一定的实践指导意义。
With China’s economic development and social progress, leisure travel is becoming a way of life. The leisure and tourism activities held throughout the country are fun and colorful, and the success of a leisure and tourism activity is planned and designed. important. Taking hospitality exchange in Hospitality Shandong as an example, this paper mainly studies the theme design and promotion of the theme of leisure travel, which has some practical guiding significance for guiding the research and development and “production” of various leisure tourism activities.