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包装是随着产品的产生和发展而逐渐衍生出来的一门设计学科,可以说所有的产品都是需要被包装的。随着经济水平和生活质量的不断提高,人们的消费观念逐渐变化,越来越重视产品的包装。包装的好坏与产品的销量和企业的盈利变得紧密相关,这使得包装设计这一学科的重要性日益加强。产品的竞争开始逐渐变成产品外包装的竞争。伴随着社会发展的主要趋势,包装设计这一学科,势必会向着方便、个性、绿色环保的方向发展。
Packaging is a design discipline which is gradually derived from the production and development of products. It can be said that all products need to be packaged. With the continuous improvement of economic level and quality of life, people’s consumption concepts gradually change, more and more attention to product packaging. The quality of packaging is closely related to the sales volume of products and the profits of the enterprises, which makes the importance of the discipline of packaging design more and more important. The competition of the product begins to gradually become the competition of the product packaging. With the main trend of social development, packaging design this discipline is bound to be convenient, personalized, green direction.