广播媒体曾处于我国传媒群体中的龙头地位。但是,随着时代的发展,电视媒体、新媒体等多种传媒方式的全方位冲击,使得缺乏视觉冲击的广播媒体逐渐淡出受众的视野。广播媒体只靠声音这一种单一的形式进行传播,本就已经处于劣势,何况又与听众之间缺乏交流与互动,一度使广播媒体成为“旧媒体”的代名词。半导体的衰败,智能手机的兴起,广播人认识到只有将广播媒体与手机网络相配合才能顺应时代的潮流。经过广播工作者的不懈努力,将传统的广播媒体与现代的新媒体相融合,唤来了广播媒体的第二春。其中最具有代表性的就是广播媒体与微信凭条的融合发展。所以本文针对广播媒体在新媒体环境中与新媒体的融合发展展开了研究,并以其中最具有代表性和使用率最高的微信平平台作为代表。 Broadcasting has been at the forefront of our media community. However, with the development of the times, the omnidirectional impact of various media such as the television media and the new media has made the lack of visual impact of the broadcast media gradually fade out of view of the audience. The broadcast media, which is based on the single form of sound, was already at a disadvantage, not to mention the lack of interaction and interaction with the audience. At one time, broadcasting media became synonymous with “old media.” The decline of the semiconductor, the rise of smart phones, broadcasters realized that only by co-ordinating broadcast media and mobile phone network in order to adapt to the trend of the times. Through the untiring efforts of broadcasters, the integration of traditional radio media with modern new media has brought the second spring broadcast media. One of the most representative is the integration of broadcast media and WeChat receipts and advances. Therefore, this paper studies the integration of broadcast media with new media in the new media environment and takes the most representative and the most frequently used WeChat platform as a representative.