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Many people get the chance to admire the Palace Museum （Forbidden City） in person， but no one gets to build their own mansion there， redesign the royal garden and revive the brush used by Emperor Qianlong of the Qing Dynasty （1644-1911）. Today， however， a mobile app named the “Palace Museum Community” can make each of these dreams come true after a virtual city based on the architectural style of the Palace Museum went online in May 2017.
The Forbidden City served as the royal palace for emperors of the Ming （1368-1644） and Qing dynasties. It was renovated into the Palace Museum and opened to the public in 1925. After centuries of rises and falls， the royal building complex has been injected with new vitality via the internet. It is now reinvigorated and closer to ordinary people. What influenced this development？
“Part of Our Lives”
The office of the new media team of the Palace Museum is located in the former“kitchen” of Shoukanggong， or the Hall of Longevity and Good Health， in the museum. Like other offices， it is filled with computers and loads of files and books， but the original structure is all protected with boards.
The Palace Museum’s official Weibo（Chinese version of Twitter） account has attracted millions of netizens. The account is even more popular than one might expect， which is exactly what Guo Ting and his teammates hoped.
“We have been tweeting about the Palace Museum since Weibo first arrived on the scene，” asserted team leader Guo Ting.“When microblogging first became popular in 2010， we were right there. The classic Palace Museum has been able to continue offering fresh looks.”
Its official Weibo account was launched as a window for anyone who wanted to learn more about China’s Palace Museum and to showcase the extensive collection of the royal families. The new media era has created many more ways to touch the public than dry textbook readings.
The team’s painstaking efforts have produced vivid， poetic pictures featuring a strong aura of the Palace Museum. They divided posts into topics such as “Bright and Beautiful Spring，” “Cool Summer，”“Brilliant Autumn，” and “Warm Winter.”Massive amounts of photos of the Forbidden City from new angles are also posted online regularly.
“We want to make the Palace Museum a lifestyle，” explains Guo. “We hoped to make our digital work and social platform part of people’s lives， so that the royal life becomes ‘common’. That’s what we’ve been striving for.”
The Forbidden City served as the royal palace for emperors of the Ming （1368-1644） and Qing dynasties. It was renovated into the Palace Museum and opened to the public in 1925. After centuries of rises and falls， the royal building complex has been injected with new vitality via the internet. It is now reinvigorated and closer to ordinary people. What influenced this development？
“Part of Our Lives”
The office of the new media team of the Palace Museum is located in the former“kitchen” of Shoukanggong， or the Hall of Longevity and Good Health， in the museum. Like other offices， it is filled with computers and loads of files and books， but the original structure is all protected with boards.
The Palace Museum’s official Weibo（Chinese version of Twitter） account has attracted millions of netizens. The account is even more popular than one might expect， which is exactly what Guo Ting and his teammates hoped.
“We have been tweeting about the Palace Museum since Weibo first arrived on the scene，” asserted team leader Guo Ting.“When microblogging first became popular in 2010， we were right there. The classic Palace Museum has been able to continue offering fresh looks.”
Its official Weibo account was launched as a window for anyone who wanted to learn more about China’s Palace Museum and to showcase the extensive collection of the royal families. The new media era has created many more ways to touch the public than dry textbook readings.
The team’s painstaking efforts have produced vivid， poetic pictures featuring a strong aura of the Palace Museum. They divided posts into topics such as “Bright and Beautiful Spring，” “Cool Summer，”“Brilliant Autumn，” and “Warm Winter.”Massive amounts of photos of the Forbidden City from new angles are also posted online regularly.
“We want to make the Palace Museum a lifestyle，” explains Guo. “We hoped to make our digital work and social platform part of people’s lives， so that the royal life becomes ‘common’. That’s what we’ve been striving for.”